If you’re looking for a cleaning business opportunity in Western NY that allows you to set your schedule and earn the income you want, JAN-PRO is the right franchise for you. It’s flexible enough to allow you to work at home or rent office space.
To run a successful JAN-PRO cleaning business, you must be willing to learn and invest in the systems, training, and support your regional developer provides.
Training
If you want to run a successful cleaning business in Western New York you’ll need to undergo training before you can start serving customers. This will give you the skills and knowledge you need to run your business effectively.
The training includes a few hours of in-depth training before you can open and several hours of activity on the job. This will teach you how to perform your duties, as well as how to market and manage your business effectively.
You’ll be responsible for recruiting and supervising employees who perform various cleaning services under the JANPRO model. You’ll also be responsible for maintaining customer relationships and supporting your customers.
Marketing
A successful cleaning business opportunity in Western NY requires a marketing plan to promote your services to potential clients and the general public. This includes a variety of tactics, including social media and email marketing.
One way to market your cleaning business is to create a website that attracts prospective clients and shows them examples of your work. This will give them a sense of what you can do for them and what makes you stand out from other cleaning companies.
You can also use online ads to drive traffic to your website and convert it into clients. This can be done through paid advertising platforms like Facebook and Instagram or free platforms like WordPress and Squarespace.
Your website should be easy to navigate and feature your work. It should also contain a contact form to call or book services online.
Lead Generation
Lead generation is the process of acquiring business leads you can use to convert into paying customers. It can be done through inbound (attracting customers via online content) or outbound (finding customers using marketing channels).
A lead is a person or company that may be interested in your products and services. These leads usually contain contact information such as a name, email address, and phone number.
In a successful lead generation strategy, you want to attract visitors to your website and social media pages by creating high-quality content that meets their needs. You can do this through blog posts, infographics, videos, and eBooks. Once your potential customer provides their contact information, they can be redirected to a landing page or sales page that will help them learn more about your product or service. The landing page should be optimized for the specific purpose of converting your visitor into a lead.
Customer Service
The first and most crucial step to running a cleaning business opportunity in Western NY is delivering excellent customer service. This means getting in front of potential customers, converting them into paying customers and keeping them as repeat buyers.
The secret to providing fantastic customer service is understanding that your customers have seven basic needs. These include friendliness, empathy, fairness, control, alternatives, and convenience.
Whether you’re talking about the phone or in person, online or at a storefront, every interaction with your customers can be beneficial or detrimental to their experience.
That’s why it’s no wonder the top brands in every industry have customer service teams devoted to meeting their client’s needs. Excellent customer service can make or break your business, from assisting them with purchasing decisions to responding to their questions and concerns.
